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Decoding Search Arbitrage: A Comprehensive Guide for Digital Marketers
Campaign optimization
|
1/8/2024
Campaign optimization
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14/11/2023
Understanding the Advertising Waterfall in Mobile Marketing
User Acquisition
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30/10/2023
The Most Common Video Ad Sizes in 2023
Mobile trends
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30/10/2023
What Are Rewarded Video Ads? A Comprehensive Guide
Campaign optimization
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26/10/2023
What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?
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23/10/2023
Z2A Digital's CEO Raphi Green on leading the company in a conflict zone
Mobile trends
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12/10/2023
Ensuring Transparency in Mobile Ad Tech (and How to Choose an Agency that Values Transparency)
User Acquisition
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10/10/2023
Mastering Mobile Customer Acquisition: A Comprehensive Guide
Campaign optimization
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10/10/2023
Leveraging Behavioral Analytics for User Acquisition in Mobile Apps
User Acquisition
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26/9/2023
Understanding Mobile OEM Advertising: The Complete Guide
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Campaign optimization
13/12/2023
How to Calculate View-Through Conversions Accurately
Campaign optimization
14/11/2023
Understanding the Advertising Waterfall in Mobile Marketing
Campaign optimization
26/10/2023
What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?
Campaign optimization
10/10/2023
Leveraging Behavioral Analytics for User Acquisition in Mobile Apps
Campaign optimization
22/9/2023
What Are Deep Links and How to Use Them in My App?
Campaign optimization
19/9/2023
How to deal with mobile ad revenue decline: a detailed analysis
Campaign optimization
19/9/2023
7 Simple Tips to Increase Mobile Ad Revenue
Campaign optimization
5/9/2023
Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Campaign optimization
25/8/2023
The Role of SSP Advertising
Campaign optimization
17/8/2023
Mobile App Retargeting Strategies for Improved User Engagement
Campaign optimization
17/8/2023
Ad Fraud in Mobile Marketing: Identifying and Overcoming Challenges
Campaign optimization
15/8/2023
Contextual audiences with DSPs and Ad Networks in the iOS and Privacy Sandbox Future
Campaign optimization
10/8/2023
Exploring the Pros and Cons of Programmatic Advertising vs Direct Offers
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Campaign optimization
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17/8/2023
Mobile App Retargeting Strategies for Improved User Engagement
Campaign optimization
|
17/8/2023
Ad Fraud in Mobile Marketing: Identifying and Overcoming Challenges
Campaign optimization
|
15/8/2023
Contextual audiences with DSPs and Ad Networks in the iOS and Privacy Sandbox Future
Campaign optimization
|
10/8/2023
Exploring the Pros and Cons of Programmatic Advertising vs Direct Offers
Campaign optimization
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9/8/2023
How to Calculate Break-even Point for Mobile Ad Spend
Campaign optimization
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9/8/2023
How to Calculate Organic vs. Paid User Growth
Campaign optimization
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9/8/2023
How to Calculate Mobile Ad Conversion Rate
Campaign optimization
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9/8/2023
How to Calculate Churn Rate in Mobile User Acquisition
Campaign optimization
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9/8/2023
How to Calculate Mobile User Growth Rate
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