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Decoding Search Arbitrage: A Comprehensive Guide for Digital Marketers
f3cf0084-e1f5-4667-be31-3c698d05973dHow to Calculate View-Through Conversions Accurately
Campaign optimization
13/12/2023
How to Calculate View-Through Conversions Accurately
9677c79c-ff8f-426f-9c25-655e46ce6136Understanding the Advertising Waterfall in Mobile Marketing
Campaign optimization
14/11/2023
Understanding the Advertising Waterfall in Mobile Marketing
DALL·E 2023-10-26 16.16.40 - Isometric illustration of a cityscape made up of mobile phones and tablets as skyscrapers. On the streets, there are cartoon characters interacting wiWhat is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?
Campaign optimization
26/10/2023
What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?
673046_featured blog article, isometric style, for blog a_xl-1024-v1-0Leveraging Behavioral Analytics for User Acquisition in Mobile Apps
Campaign optimization
10/10/2023
Leveraging Behavioral Analytics for User Acquisition in Mobile Apps
What Are Deep Links and How to Use Them in My App?
Campaign optimization
22/9/2023
What Are Deep Links and How to Use Them in My App?
insertion order mobile marketing user acqusitionHow to deal with mobile ad revenue decline: a detailed analysis
Campaign optimization
19/9/2023
How to deal with mobile ad revenue decline: a detailed analysis
How to Increase Mobile App Installs7 Simple Tips to Increase Mobile Ad Revenue
Campaign optimization
19/9/2023
7 Simple Tips to Increase Mobile Ad Revenue
shabouwcaw_blog_image_for_featured_image_about_app_marketing_is_7feec03f-61a6-4f68-b6f4-998eb4816065Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Campaign optimization
5/9/2023
Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Mobile App Retargeting Strategies for Improved User EngagementThe Role of SSP Advertising
Campaign optimization
25/8/2023
The Role of SSP Advertising
Mobile App Retargeting Strategies for Improved User EngagementMobile App Retargeting Strategies for Improved User Engagement
Campaign optimization
17/8/2023
Mobile App Retargeting Strategies for Improved User Engagement
Ad Fraud in Mobile Marketing: Identifying and Overcoming ChallengesAd Fraud in Mobile Marketing: Identifying and Overcoming Challenges
Campaign optimization
17/8/2023
Ad Fraud in Mobile Marketing: Identifying and Overcoming Challenges
blog_header_image_for_a_blog_about_casino_and_slot_m_08b95e43-78fb-4755-9df3-854438f8ce85Contextual audiences with DSPs and Ad Networks in the iOS and Privacy Sandbox Future
Campaign optimization
15/8/2023
Contextual audiences with DSPs and Ad Networks in the iOS and Privacy Sandbox Future
Exploring the Pros and Cons of Programmatic Advertising vs Direct OffersExploring the Pros and Cons of Programmatic Advertising vs Direct Offers
Campaign optimization
10/8/2023
Exploring the Pros and Cons of Programmatic Advertising vs Direct Offers
What are Dynamic Product Ads (and how to win at using them)
Campaign optimization
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What are Dynamic Product Ads (and how to win at using them)
















































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































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