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The Rise of Programmatic: 160M Users Engaging with Full-Screen Ads
Mobile trends
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6/3/2025
Native advertising
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9/8/2023
How to Calculate User Acquisition Cost (UAC) for Mobile Apps
Campaign optimization
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9/8/2023
How to Calculate Average Revenue Per User (ARPU) for Mobile Apps
Campaign optimization
|
9/8/2023
How to Calculate Mobile Ad Frequency and its Impact
Campaign optimization
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9/8/2023
How to Calculate Click-Through Rate (CTR) for Mobile Campaigns
User Acquisition
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9/8/2023
How to Calculate Engagement Rate in Mobile Advertising
Native advertising
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9/8/2023
How to Calculate Retention Rate for Mobile Apps
Mobile trends
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9/8/2023
15 Steps Towards Optimizing Your Ad Campaigns for Maximum Impact
User Acquisition
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9/8/2023
How to Calculate User Lifetime Value (LTV) in Mobile Marketing
Mobile trends
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9/8/2023
How to Calculate Mobile Ad Spend Return on Investment (ROI)
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Mobile trends
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27/2/2025
Deepseek's Disruption on Mobile User Acquisition and the AI Market
Mobile trends
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11/2/2025
How Valentine’s Day Influences Mobile Usage and User Acquisition Strategy
Mobile trends
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30/1/2025
Fighting Fraud in Mobile Gaming Advertising: Protecting ROI & Reputation
Mobile trends
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27/1/2025
Outsmart Rising User Acquisition Costs in Gaming
Mobile trends
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25/1/2025
The future of AI search monetization
Mobile trends
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10/1/2025
The psychology of the first-time deposit in the iGaming industry
Mobile trends
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17/12/2024
Preparing for the Holiday Season: How Shopping App Owners Can Maximize ROAS on Limited Budgets
Mobile trends
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23/10/2024
How to Maximize Revenue from Your Mobile Gaming App Audience?
Mobile trends
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16/1/2024
The most common mobile banner ad sizes in 2024
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