Driving Growth for a Leading Fintech App with Precision and Performance

Anonymous

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USA

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November 1, 2024

Driving Growth for a Leading Fintech App with Precision and Performance

Z2A has been a great partner and a critical piece in our acquisition strategy. They are great marketers and consistently deliver results 20% below our CPA target. The team brings both fintech expertise and unmatched responsiveness, positioning them as an integral part of our ongoing growth.

Anonymous

The Results

600

New Accounts Monthly

37%

Conversion Rate

20%

Below CPA Target

Overview

An innovative American fintech banking app, with over two years of collaboration with Z2A Digital, is redefining how people manage money. Targeting financially savvy individuals in the U.S., the app aims to simplify financial management and empower users to reach their money goals. With over 10 million users, $1.5 billion saved and invested, and $5 billion budgeted and tracked, this app is trusted by users looking to take control of their financial future.

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The Vision

Scalable Growth with High-Quality Conversions

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This client’s vision is to be the top money management solution that meets users at every stage of their financial journey. Their goal in partnering with Z2A Digital is to acquire high-quality users who not only downloaded the app but also engaged fully by completing the sign-up flow. To support their rapid growth and expansion, they needed a scalable user acquisition strategy that would bring in engaged users at or below their CPA target.

The Challenge

Navigating Limited Channels and Complex Monetization

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One major hurdle was the limited availability of channels and inventory for user acquisition in the competitive financial app landscape. This limitation restricted their ability to explore diverse avenues for growth and reach a broader audience. Additionally, the complexity of managing multiple tactics simultaneously in the fintech space required expertise that few partners could provide.

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Another significant challenge was finding a partner that could operate on a cost-per-action and cost-per-engagement model, aligning closely with their performance-driven goals and delivering consistent results. With an industry focus on compliance and targeted strategies, the app needed a partner with deep fintech and finance expertise to navigate this specific vertical successfully.

Our Approach

Strategic Acquisition with Adaptive Optimization

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We developed a data-driven strategy that combined performance monitoring with adaptive channel testing to find the optimal delivery method.

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Selective Channel Strategy: focusing on high-performing sources, carefully chosen to reach potential users across top-performing financial, business, sports, and financial news apps. By targeting users already engaged with financial content, we connected with high-intent users most likely to complete the signup and banking flow.

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Controlled Channel Testing: Integrated only inventory that showed results aligned with the client’s CPA goals into the campaign rotation, resulting in a refined and optimized media mix.

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Constant Communication & Proactive Adjustments: Z2A maintained an ongoing dialogue with the client, sharing quality and performance insights and making proactive adjustments to optimize campaigns in real time.

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Through this approach, Z2A effectively managed campaign saturation,, and found the optimal mix to consistently deliver high-quality installs and meet acquisition goals.

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Results:

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600 New Accounts Monthly: Z2A’s campaigns generated an average of 600 new accounts per month, effectively contributing to the app’s growth.
37% Conversion Rate: The conversion rate from install to first event reached an impressive 37%.
20% Below CPA Target: By consistently delivering results under the client’s CPA threshold, Z2A achieved high acquisition volumes while staying within budget.

The client rated Z2A as their most stable and top-performing publisher, a testament to the strength and consistency of Z2A’s approach.

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