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The Rise of Programmatic: 160M Users Engaging with Full-Screen Ads
Mobile trends
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6/3/2025
Native advertising
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9/8/2023
How to Calculate User Acquisition Cost (UAC) for Mobile Apps
Campaign optimization
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9/8/2023
How to Calculate Average Revenue Per User (ARPU) for Mobile Apps
Campaign optimization
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9/8/2023
How to Calculate Mobile Ad Frequency and its Impact
Campaign optimization
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9/8/2023
How to Calculate Click-Through Rate (CTR) for Mobile Campaigns
User Acquisition
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9/8/2023
How to Calculate Engagement Rate in Mobile Advertising
Native advertising
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9/8/2023
How to Calculate Retention Rate for Mobile Apps
Mobile trends
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9/8/2023
15 Steps Towards Optimizing Your Ad Campaigns for Maximum Impact
User Acquisition
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9/8/2023
How to Calculate User Lifetime Value (LTV) in Mobile Marketing
Mobile trends
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9/8/2023
How to Calculate Mobile Ad Spend Return on Investment (ROI)
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Mobile trends
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5
5
16/1/2024
New Z2A Digital branding: the journey
Mobile trends
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30/10/2023
What Are Rewarded Video Ads? A Comprehensive Guide
Mobile trends
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12/10/2023
Ensuring Transparency in Mobile Ad Tech (and How to Choose an Agency that Values Transparency)
Mobile trends
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22/9/2023
What Are Data Clean Rooms and When Should You Use Them?
Mobile trends
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7/9/2023
The Top 11 Mobile Marketing Books Every User Acquisition Specialist Should Read
Mobile trends
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5/9/2023
Unraveling the Layers of Meta's Aggregated Event Measurement: A Guide to Implementation Across Top MMPs
Mobile trends
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5/9/2023
Cracking the Code of Japan's "Reset Marathon": A Guide for User Acquisition Managers
Mobile trends
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17/8/2023
The Evolution of User Experience (UX) in Mobile Advertising
Mobile trends
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15/8/2023
Using AI to Craft Mobile Ad Creatives: A Comprehensive Guide
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