Driving High-Quality Conversions

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Jackpocket’s primary objective was to attract high-quality, engaged users who would reliably convert, regardless of jackpot size. They needed a user acquisition strategy that could keep performance consistent while remaining compliant with strict state-specific legislative requirements. To achieve this, Jackpocket partnered with Z2A Digital to build a scalable, fraud-minimized strategy that would also leverage precise state targeting for optimal results.

Navigating Jackpot Variability and Legal Compliance

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Consistent Conversions Amid Fluctuating Jackpots: Since larger jackpots drive higher engagement, Jackpocket needed a strategy that would deliver consistent conversions even when jackpots were smaller.

Compliance with State Regulations: Stringent legal requirements made it critical for Jackpocket to target only users in approved states, making precise state targeting essential.

Quality Traffic with Minimal Fraud: High-quality, authentic traffic was a priority, as the app needed genuine, engaged users. This made fraud prevention a critical factor in campaign success.